Attendees at the 2013 Green Chemistry & Engineering Conference (GC&E) couldn’t help but think about soy chemistry and the United Soybean Board as they left the conference this year.
Omni Tech International (OTI) helped the United Soybean Board leverage the most out of its sponsorship at the conference held in Bethesda, MD. Through the planning and execution of OTI, the USB sponsorship package included a number of multi-faceted elements to leave an impression with attendees, including:
- Sponsoring the opening night reception, which included an opportunity to make a presentation by a USB director about the advantages of soy in green chemistry. In addition, USB was able to showcase soy-based products and promote its brand identity at the reception.
- USB exhibited at the conference and was one of the most visited booths by the attendees. The booth was staffed by OTI to provide technical expertise to answer questions and, more importantly, to develop contacts and leads for future research projects for USB.
- OTI coordinated a technical session during the conference to promote opportunities using soy oil and meal. The session was among the top sessions in attendance, further building awareness and contacts.
The objective for the USB sponsorship, trade show and technical session was to build awareness and understanding of the viability, performance, economics and sustainability of soy as a major raw material feedstock for industrial products. Companies represented at the conference include the Fortune 500, such as DuPont, BASF and Nike, as well as key influencers, such as the EPA.
The Presidential Green Chemistry Award has been awarded at this conference. In recent years, Sherwin Williams and Elevance Renewable Sciences have been awarded this honor with new technologies they developed using soy and through research efforts funded by the USB and coordinated by OTI.
In demonstrating its leadership, USB was the only commodity association attending the conference to promote the use of biobased chemistry.
GC&E is an international technical conference bringing together the cross section of disciplines working on green chemistry and engineering research. Attendees include scientists, sustainability leaders, industry executives, government officials and policy makers, and chemical R&D professionals, who are all shaping the future of sustainable science through green chemistry and sustainability issues.